Minerva™ Software

1. Minerva™ Software - Secure Web-based Access 24/7

We have a number of ASP (Application Service Provider) software products in the market that are used on a daily basis by 100's of companies and 1000's of employees. To ensure Internet end-user access, IMS has deployed redundancy to ensure our Internet connectivity. By contracting with both Bell and Telus, IMS now employs Dual T1 communication line feeds for our Internet web farm, which also features Active Directory and Load balanced web servers.

We also employ a co-location service to ensure 100% uptime.

2. Minerva™ Software - Web-based Online Reports

Taking advantage of the latest Web technology all pertinent information is available to you instantly and in real time. Minerva is a new kind of software that is both an information delivery system and a data-mining tool that is so simple to use there is no manual required to guide you.

• Standard Report Templates

  • Monthly Donor Activity
    • Details the donation history for selected month
  • Donation Activity
    • Lists all donation activity for selected donor
    • Lists details including type, amount, date and campaign
  • First Time Donors
    • Lists new-to-file donors for the period selected
  • Inactive Donors
    • Lists all donors not contributing during selected period
  • Donation Comparison
    • Compare donor's donation history between two selected periods
  • Donors in Rank Order
    • Sorts donors by donation size for selected period
  • Profit/Loss Summary By Campaign
    • Report summarized profit and loss by all campaigns
    • Includes number of donors, first time donors, total donations, average donation, total cost and average cost per donor
  • Campaign Donor List
    • Report provides list of donors who contributed to selected campaign including source and donation amount
  • Division Summary
    • Report summarizes total donations by division

• Drill Through to Detail

  Since your Minerva™ database is built from the base transaction up, all of the detail information is obtainable. From any summary report, the "hyperlinked" values allow you to view the associated detail that makes up that value. Once into the second-level summary data, you can again click on a "hyperlinked" value of interest and continue to "Drill-Down" until you hit the base transaction, which is an individual donation.

• "Point and Click" Report Sorting

  Similar to the Drill Through to Data summary, all the reports in Minerva™ are built from the summation of the individual transactions. This means, that any of the Reports that are presented can be sorted in an Ascending or Descending order based on an Alpha Character or a Numeric Value. This allows you to create multiple versions of the same report such as Donations to Campaign X - By Donor and Donations to Campaign X - By Donation Value. This therefore doubles the amount of Reporting that Minerva™ is capable of providing.

3. Minerva™ Software - Online Data Access

• "Point and click", secure web based tool for accessing donor information 24 hours a day 7 days a week
• Provides an on-line view on donors, donations and campaigns using over 14 report templates
• Helps you answer questions such as:
  • Who has given recently?
  • Who has recently lapsed?
  • Which campaign or event has been most effective?
  • How does giving compare this year to last year's?
• Identify "Hot Prospects" and save them to a file with a One-Click "Hot List" button

• Remote access for Telemarketers

  With the increased use of Outbound Telemarketing to your Active Donor base, IMS has created a module that allows for either your Internal or External Telemarketing supplier to access your donation database directly so that they can have the same level of Donor Knowledge as you. This is done through a specific User ID and Password that IMS would supply to the Telemarketer so that only those records that have been identified as requiring a call would be contacted.

4. Minerva™ Software - Real-Time Donor Management (S.A.F.E.)

What better way to manage your Donor Database than using a SAFE method? SAFE is our acronym for Search, Add, Flag and Edit. There is nothing else that can happen to your donors than requiring one of these 4 steps.

• Search:

  All the name data in your Minerva™ database is Searchable. Be it by Last Name, First Name or Initial, Address, City or any combination of these. Minerva™ has a powerful built in search capability that allows it to quickly scan the database and narrow down the results to just a couple so that you can visually select the correct one. Often times, this allows you to identify a former best donor that has moved and not given you their change of address. When this happens, IMS is there to re-link all their previous donation history and elevate them back to their previous Donation matrix.

• Add:

  No matter how hard we work our existing donors, we eventually will need to "Add" new ones. We have created the ability to "Add" a new donor at anytime. However, we do check the entire database before adding the record to ensure that you are not inadvertently adding a duplicate record. Using a proprietary algorithm, we check to ensure that the same or similar name is not already there, it is amazing how often our best donors are lost because of a change of address. At IMS, we know their value, which is why we ensure that any new record is truly a new record.

• Flag:

  As your relationship with a Donor evolves, there are many opportunities for that Donor to say, "Hey, I don't want any more phone calls" and when that happens, you need to quickly respond to that request. With the pending Privacy Legislation, this will be a legal requirement on your part, so IMS has created a Flagging system that allows you to Flag your Donors with Communication Flags.

  Some of the flags that we have created include:

  • Do Not Trade
  • Do Not Mail
  • Do Not Call
  • Do Not Email
  • Deceased

  Still others can be created. Please discuss this when you are implementing your Minerva™ Solution, IMS is ready and prepared to address any unique issues that you may face.

• Edit:

  No matter how clean and accurate your database is when you create it, it will become obsolete the very next day. You will have Donors move - some will tell you and others will not. Some will die and others may just stop giving. In each case, you need to modify your data. To do this, you need to have Edit functions. IMS again has anticipated these requirements and has created an Edit Screen function that allows you to edit all parts of the name and address as well as to edit the Flags that have been set-up for that Donor. Elements of the record that are not Editable are any assigned ID numbers, the transaction history and other elements that are transaction related such as date responded and donation amount.

5. Minerva™ Software - One-Click "Hot List" Builder

When you are perusing your database and creating reports and looking at campaign history, you will inevitably stumble across a Donor that you must absolutely follow-up on. Maybe it is a one-time gift that is out of the ordinary, maybe it is multiple gifts in a short period or maybe it is someone that is new to the file. What ever your reason, you need an ability to FLAG that record for follow-up.

This is where IMS was thinking again, we have created a "Hot List" button that can be activated against any donor for any reason. Once the "Hot List" is clicked, that record is marked with a Lit Match symbol.

You can then access the Hot List itself and begin to follow-up with any of these people. How cool is that.

6. Minerva™ Software - Add, Manage and Report on Campaigns

Imagine the power in being able to determine, at any given time, the status of ALL of your 26 campaigns that are currently in market.

Imagine the power in early detection of the winning creative test before all the results are in.

Imagine the ability to know when to change the creative or offer while you are still rolling out the campaign.

Well, Minerva™ comes with the built-in ability to add and edit information on Campaigns such as launch dates, list sources, type of components, cost per component, costs for lettershop, laser and data work, postage costs, total cost per mailing piece and fulfillment costs. Once these input values are created for any given Campaign (mail or telemarketing) then you can calculate the ROI for each Campaign based on the actual Transaction information that is captured and data entered into Minerva™.